Every winter I have some version of the same conversation. Someone's heels have gone from a bit dry to properly cracked, seemingly overnight, and whatever moisturiser they've always used isn't touching it.
It's not actually a mystery. A few fairly ordinary things happen to your skin over winter, and there's a real, explainable reason a lot of standard moisturisers stop being enough once that happens. I wanted to actually walk through it properly, rather than just telling you to buy a jar of something and hoping it works.
Why your heels feel it more in winter
A few things stack up at this time of year.
Hot showers strip natural oils from your skin faster than warm ones. Indoor heating pulls moisture out of the air around you, and your skin loses water to that dry air whether you notice it or not. Closed in shoes and thick socks mean the skin on your feet barely gets a chance to breathe for months at a time.
None of these are dramatic on their own. Together, over a few months, they add up to skin that's drier, tighter and more likely to crack, especially around the heel, where the skin is already thicker and under more pressure from walking and standing.
Why a lotion isn't always enough
If you've ever put on a lotion, felt fine for twenty minutes, and found your heels just as dry an hour later, that's not you doing something wrong.
Most lotions are mostly water. That's actually the defining difference between a lotion, a cream and an ointment or balm: it comes down to the ratio of water to oil. Lotions sit at the high water end, which is why they feel light and absorb fast, but it's also why they don't leave much behind once they've absorbed. For everyday skin, that's often plenty.
For heels dry enough to crack, it usually isn't, and this isn't just my opinion. The American Academy of Dermatology's own advice for dry, cracked heels is to apply something like plain petroleum jelly at night, specifically because it's oil-based rather than water-based. Mayo Clinic's guidance for cracked heels lines up almost exactly: a heavy, oil-based cream or petroleum jelly on damp skin, then cotton socks overnight. Both come back to the same mechanism. Less water in a product means it stays on the skin longer instead of soaking in and disappearing, which is exactly what skin this dry needs.
What actually helps
The short version: for skin this dry, you want something closer to an oil-based balm or butter than a traditional lotion. Thicker, less water, more staying power.
That's the whole reason I make Foot Butter as a butter rather than a lotion. It's built from shea butter and plant oils, with very little else, so it sits on the skin properly and forms an actual barrier that helps hold moisture in overnight, instead of disappearing within the hour. It still absorbs properly. It just does more once it's there.
What's actually in the jar

I don't think an ingredient list should be something you have to decode, so here's the plain version of what's in Foot Butter, and why each thing earned its place.
Shea Butter is the first ingredient in every batch. It's rich in the fatty acids and vitamins skin needs when it's dry, and it helps skin hold onto moisture instead of losing it through the day. It's one of the oldest, most trusted ingredients for dry skin, for good reason.
Coconut Oil is deeply nourishing and rich in vitamin E, which helps protect skin from becoming dry and cracked in the first place.
Safflower Oil helps support your skin's natural barrier and can help calm itchiness or irritation, which is part of why I like it for feet that are on the sensitive side.
Black Seed Oil is one I add because it can help ease redness and flaking on skin that's prone to irritation, especially through winter.
Olive Oil brings antioxidants and vitamins E and K into the mix, helping keep skin supple while the weather tries to dry it out.
On its own, shea butter can feel quite heavy, so I blend it with the oils above and a touch of tapioca starch, which gives the butter a smoother, more velvety finish that actually sinks in rather than sitting on top of your skin.
Why the scent comes from essential oils, not added fragrance
The scent comes from four essential oils already in the formula: lavender, may chang, pine and spearmint. Lavender brings a soft floral note, may chang adds something brighter and citrusy, and pine and spearmint bring in something fresher and more herbal underneath.
I prefer working with the actual oils, partly because I like formulating that way, and partly because it means everything in the jar is there for more than one reason. It also means the scent can vary slightly between batches, the same way any natural ingredient does, rather than smelling identical every time from a bottle.
There's a genuine side benefit here too. Lavender specifically has real research behind its association with relaxation, not just a pleasant smell and a nice story. I'm not going to pretend rubbing it into your feet will undo a stressful day, but it's a small, real way to help signal that the day is winding down.
How I actually use it
It's not complicated, which is sort of the point.
Start with clean, dry feet. Take a small amount, roughly the size of a coin, and massage it in, spending extra time on your heels and anywhere that feels rough. Give it a couple of minutes to sink in properly before you put socks on or get into bed.
The massage itself is worth doing properly rather than rushing through. Working the butter into your feet for even a minute or two can help ease tension, especially if you've been standing or walking most of the day. It's become one of those small routines that barely takes any thought, but you notice when you skip it for a few days.
Use it daily if your feet need it, or just when they're asking for a bit of attention. A little goes a long way. Feet are a small area to cover, and the butter is rich enough that you don't need to scoop out a handful for it to work properly.
If your heels are already cracked
Everyday dryness and an actual crack are two different problems, so here's what I'd do if yours are properly cracked right now, not just a bit rough.
Wash your feet and dry them properly, including between your toes. Work a generous amount of Foot Butter into your heels specifically, more than you'd normally use, so the cracked areas are properly covered. Then put on a pair of clean cotton socks and leave them on overnight, so the butter stays put instead of rubbing off on the sheets.
Do that most nights for a week or two and it usually helps quite a bit. It won't undo years of dry skin in one night, and if the cracking is deep, painful or bleeding, that's genuinely worth a chat with a podiatrist rather than something to just moisturise your way through. For everyday dryness and rough patches, this is the approach I'd use myself.
A note on small batches, and why your jar might look slightly different next time
I make Foot Butter in small batches, which isn't just something I say on the label. When I make a batch, I'm the one measuring out the shea butter, warming the oils and mixing everything by hand. It isn't sent off to a factory and shipped back with my name on it.
One honest side effect of that: the texture and even the colour can shift slightly from batch to batch. Some batches smell a touch nuttier, depending on the shea butter itself. In colder weather, the butter can firm up more than it does in summer. None of that means anything's gone wrong. We've become used to products looking, smelling and feeling exactly the same every time, because most of them are made in huge, standardised factories. Mine isn't, and I'd rather tell you that upfront than have it be a surprise.
If you want to try it
That's genuinely everything I know about dry, cracked heels, condensed into one place instead of scattered across a dozen conversations at markets.
If you'd like to try the Foot Butter for yourself, I'm adding a full size 40g jar free to any order over $100 on the site, from 1 to 31 August 2026. It's the same jar described above, added automatically at checkout, no code needed.
Warmly, Anya